Use Video Platforms to Grow Your Business

Grow your business and sales with video content. We have picked for you the top 5 best video hosting platforms that will help you advance your business with ease.

Video Platforms

Use Video Platforms to Grow Your Business

The Internet is the primary driver of marketing and business opportunities today. Companies need to make a statement and showcase their brand and mission to gain the recognition they need to be successful. And video content marketing is a great way to achieve this goal. While other mediums, such as blogs and social media posts, can be effective, they simply cannot compare to the ability to connect with a potential customer at a deeper level.

Video Platforms

With video content marketing, a company is able to engage customers in a much more personal manner. You’re able to create a relationship with your viewers, creating brand loyalty and winning trust from your potential customers. Your audience can share videos on Facebook, Twitter, Instagram, etc. to make your brand more well-known and build awareness. And with the right video content, your potential customers are more likely to convert. Be it a video in web design, dentistry, or digital solution, it will bring the max value to your business.

Why Video Marketing Is So Important

Video content marketing allows a company to better connect with its audience. It allows you to create your own brand and put a face on your company. So if you want to stand out from the crowd of all-the-same companies, then you should definitely consider having video marketing as a part of your marketing strategy.

Video Marketing

The majority of people, especially millennials, prefer the personal touch. The audience may not immediately recognize who you are, but they can find your brand through your online presence. With video content marketing, you have the opportunity to take a step back and show the world the person behind the company, the person who puts in the effort to bring new ideas to life and inspire others. As long as your content is relevant and of high quality, your audience is more likely to trust your brand.

How Video Marketing Benefits Your Company

People watch more than 1 billion videos on YouTube every single day. This statistic alone is astounding. So if you have a business or a startup, you have to have a marketing strategy in place, choose the right video platform, and, most importantly, you have to make quality videos.

The days of traditional advertising are gone. You have to get your message out there and fast. And while social media has become a place for people to broadcast their feelings and emotions, video is more powerful than text. It has been proven by experts that people only watch around 7 seconds of a video, so a couple of seconds is enough to deliver a targeted message to your target audience in the website intro.

Video Shoot

However, in order to make sure that your content converts to the fullest, you need to have professional video editing instruments at hand: you can use desktop software like Movavi Video Editor and Pinnacle Studio or online tools like WeVideo and ClipChamp, or any similar solutions. With the right tool, you will make the very first seconds of your video in order to have the max hook and thus immediately catch the attention of your viewers.

But to make this happen, you need to create quality media content and post it on the right digital channels. Whether it is engaging multimedia, tutorial video, webinar, or marketing email marketing video, you can be sure that it will convert higher than the plain copy with the very same message.

What Platforms Are Available

It’s important to use different platforms to ensure your online presence and reach the right people on the web. And here are some of the most promising digital channels available at your disposal today. Of course, video embedding in an email works, but there are way more options to consider.


#1 – YouTube

The most popular video platform is YouTube, with a total number of monthly active users being close to 2.6 billion. If you’ve never used this video platform, then this is where you need to start. YouTube lets you post and create videos on your YouTube channel and use the platform’s social media capabilities to build your brand and ensure your effective online presence once you are done with your channel verification.

You can create a free streaming channel on YouTube and post videos as many times as you want. One of the best things about this platform is that you can create your own channel that will serve as a “connector” with your audience. People can like, share, and comment on your videos, thus, helping you to build your reputation online.


#2 – Instagram

Instagram is another great platform you can use to grow a small business. With almost 1,2 million people using Instagram, it allows you to build your brand and increase your customer base with ease.

By creating engaging video content and regularly posting it on your Instagram page, you will be able to win customer recognition, effectively communicate product releases, and convert an interested audience into real customers ready to make a purchase. What is more, you can create videos on the Instagram app and promote them through your social media channels. Therefore, it’s the perfect platform to use if you have a strong social media following.


#3 – Hootsuite

You can use Hootsuite to increase your social media reach. Hootsuite is an easy-to-use social media management tool. It helps you to organize your multimedia content and post it from different social media channels.

Hootsuite also gives you analytics that allows you to track and measure your social media efforts with every multimedia asset that you work with – be it customer service tutorial videos, product demos, or KOL interviews. Thus, you will be able to see where your target audience is and which platforms are best for you to build your brand.


#4 – Vimeo

Vimeo is a great video hosting, sharing, and services platform that allows for the delivery of high-definition video across a range of devices. You can use Vimeo to create any type of multimedia content, share it with ease, and grow your following online.

With Vimeo, you can manage videos in one place, save time with seamless collaboration, generate leads, drive conversions, track performance, and optimize videos. Join the base of over 260 million users, ease content creation, and make your videos go further.


#5 – TikTok

The social media app TikTok is a new-wave social media platform that was launched in 2016 and became the third-most-popular social app. In fact, more than one-third of American teens and adults are using TikTok as their primary source of social interaction.

With over 800 million downloads and more than 20 million monthly active users, according to the SocialBakers Platform Intelligence Index, TikTok is no longer a fad. And for the business owner, there are many reasons for this increase in popularity. Businesses using TikTok marketing features to promote their products and services are increasing. Those who use TikTok to advertise their services have seen increased engagement, with views growing by 400% and shares increasing by 1,000%.

The Verdict

Video platforms are enabling brands to create, manage, and distribute video content in a way that’s easier and more affordable than ever. The more videos you produce, the better your reach is. This can add up to thousands or even millions of impressions on YouTube alone. So if you have a business, then your video content should be part of your business strategy.

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