Latest Articles:

UX Writing: Microcopy That Prevents Tickets
Behind every frustrating support ticket is often a problematic piece of microcopy. Whether it’s an ambiguous button label, a cryptic error message, or a form field that leaves users guessing, poor UX writing can send users down confusing paths—straight into the ticket submission queue. On the other hand, excellent UX writing acts like a silent…

Modern Site Architecture: Islands, SSR, SSG
Building websites today is incredibly exciting. Gone are the days when every page had to reload from scratch. Now, we have smarter ways to load only what we need, when we need it. If you’ve heard people talking about islands architecture, SSR, or SSG and wondered what those even mean, don’t worry — you’re in…

SQL for Marketers: Queries That Matter
As businesses become increasingly data-driven, the line between marketing and data analysis gets thinner. Modern marketers are now expected to not only craft creative campaigns but also analyze data, extract actionable insights, and measure ROI effectively. This is where SQL—or Structured Query Language—enters the picture. For marketers, SQL is more than a coder’s tool; it’s…

Launch Checklists: Tech, SEO, and Comms
Launching something new — a website, app, or product — is exciting! But it can also feel overwhelming. There’s so much to check. From tech to SEO to communications, everything needs to be perfect before you go live. Don’t worry! We’ve got your back. Here’s a fun and simple checklist to help you make sure…

The New App Store: Browser-Installable PWAs
The way people discover, install, and interact with applications is undergoing a quiet yet monumental shift. As mobile platforms have matured, users have grown comfortable with the notion of app stores—centralized hubs like Apple’s App Store and Google Play Store where they find and install software. Yet, there’s a new paradigm emerging, one that’s reshaping…

No-Code Builders for Real Products: Limits and Leaps
No-code builders are revolutionizing the way individuals and businesses create digital products. Once limited to developers with specialized skills, product development is now accessible to entrepreneurs, designers, and even hobbyists without formal coding knowledge. This democratization of tech has sparked an unprecedented wave of innovation and lowered barriers to entry, empowering people to bring their…
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