Four Best Customer Intelligence Tools to Gain Actionable Insights
Using customer intelligence tools, you can improve your profits by knowing exactly what your customers need at the right time, and by offering that to them. You capture the customer’s attention by analyzing their data and learning what their needs are.
Customer intelligence can inform you about your customers’ actions, interests, and other key details about them. As they use the internet, they leave little bits of data behind them that can, with the right tools, be used to know what their needs are.
Customer intelligence is an important part of online analytics that can be used to improve an online company. It’s one of the more advanced aspects of online business, so it’s usually not something beginners focus on. There are tools that even beginners can use to their advantage, but they are pretty costly.
There are many different customer intelligence tools available, all of them with their own pros and cons. This list contains 4 different customer intelligence tools that are worth checking out.
1. Clarabridge
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Clarabridge is a highly customizable tool that both larger and smaller companies can use. This tool uses machine learning to extract and analyze data about your customers, and then it creates predictions about future behavior. You can use those predictions to improve your business by knowing exactly what your customers will want, and you can be prepared for it. Clarabridge has helped thousands of companies improve their brands by helping them use insights to create traffic by customers. Even though this tool can be used by smaller companies, it’s not ideal for beginners. The pricing plans are provided by the sales team based on your requirements. You can request a demo on their website, to find out exactly what they can offer you.
2. Asseco Customer Intelligence
Asseco Customer Intelligence (ACI) is a system that uses different algorithms, AI, and machine learning to collect data all over the internet about customers. This system is used to predict customer behavior so you increase the possibilities of gaining new clients and keeping the old ones. Asseco Customer Intelligence was created with an open architecture, so it can be easily integrated with an already existing IT system. As with Clarabridge, there is no clear pricing plan. The offer is customized according to your requirements.
3. UserVoice
UserVoice helps you capture and organize your customer feedback from all over the internet. It creates reports based on that feedback. It’s one of the simpler tools to use on this list. Even beginners will be able to use this tool to help build their brand. It’s also the first tool on this list with a clear pricing plan, with even a 21-day free trial available. You can use this trial to learn more about the tool and see how you can use it to your advantage, then decide if you’re going to invest in it.
4. Rival IQ
Rival IQ analyzes data from online competitors to enable digital marketers to make better decisions in their campaigns. This tool is focused on social media analytics. Using social media analytics, you can improve your reach on your social media, and gain more traffic that way. Rival IQ offers a free trial, so you can check out for yourself if it’s a tool that can be helpful to you.
Bottom Line
Customer intelligence tools are a powerful aspect of online business. You can use these tools to know exactly when and what to offer, so you always give the best deals. Still, it’s one of the more advanced aspects of online business, so not every beginner will be interested in using it. While some tools are highly advanced and focused on large businesses, some are more beginner-friendly with less pricey plans.
