Breaking: Digital Marketing News July 31 2025 - Key Takeaways

Another exciting month has come and gone in the fast-paced world of digital marketing. July 31, 2025, brought us updates from big platforms, smart tools powered by AI, and major changes in how people use the internet. If you’re a marketer, business owner, or just curious about what’s trending, we’ve rounded it up for you. Let’s dive into the highlights!

TL;DR — What You Need to Know

Table of Contents

Meta launched a powerful text-to-video tool that’s changing ad game rules.
Google updated their Search algorithm again—mobile-first matters more than ever.
Influencer rules are tightening worldwide. Be ready to disclose everything.
Email marketing is making a surprise comeback—open rates are up!

1. Meta’s New Text-to-Video Tool is Here

On July 29, Meta surprised us with their shiny new AI tool that turns short text prompts into full video ads. Yes, video ads, made from words!

This new generator tool—called ReelCraft—is now being tested with top ad agencies. If you write “a happy dog jumping in the park,” the tool creates a short branded video that shows it. Crazy, right?

Why is this big news? Because it saves time, money, and boosts creativity. Agencies say they can now make 10x more content without hiring a video editor.

What this means for marketers:

Start learning how to write creative prompts.
Expect easier A/B ad testing with bulk video creation.
Videos made this way are short—perfect for Reels, Stories, and TikTok.

Meta said a wider rollout is coming in August. Get ready!

2. Google’s July Algorithm Update: Go Mobile or Go Home

If you noticed some traffic shifts this month, you’re not alone. Google quietly released another core algorithm update on July 26.

This one is all about mobile-first indexing—again. Google is now rewarding fast-loading mobile pages more than ever and punishing sites that still use pop-ups or slow loading ads.

Key takeaways:

Make sure your site runs fast on mobile (less than 2.5 seconds preferred).
Use fewer pop-ups, especially those that block content.
Clean up your mobile layout—no more messy nav bars.

If you’re using old frameworks or haven’t optimized your images in a while—now is the time to fix that. Mobile SEO is more than important—it’s non-negotiable.

3. You Must Disclose Influencer Partnerships (Or Else)

Influencer marketing may still be booming, but oversight is rising. On July 15, the Global Ad Council released new rules that affect how influencers disclose products and sponsored content.

Countries like the U.S., Australia, and parts of Europe are cracking down hard. Posts must now display “Paid Partnership” tags from the start—and yes, even Stories and Reels count.

What’s changing?

No more vague language like “Thanks to XYZ for the gift.”
GIF tags, comment disclosures, and bio mentions don’t count—visible tags in content only.
Fines are real. In Sweden, one brand already faced a $25,000 penalty for non-compliance.

This could become a trend globally—so get your legal team to review your influencer contracts ASAP.

4. TikTok Launches AI-Powered Content Planner

Brands on TikTok now have a new toy—the SmartTrend Planner. Rolled out on July 30, the AI tool helps businesses know what kind of content to post each day based on trending sounds and hashtags.

Think of it as your smart assistant. It looks at what’s viral in your niche and suggests ideas like “Try this dance using your product” or “Make a funny filter challenge.”

Why it matters:

You’ll never run out of content ideas again.
Posting during “peak trend time” improves reach.
More consistent posting = better engagement.

The tool is currently available for business accounts with over 1,000 followers. More updates are set to come next quarter.

5. Email Marketing Is Cool Again? Yup.

No, you didn’t travel back in time—email marketing is making a comeback! Surprised? You’re not alone.

According to a new July 2025 report by Inbox Intelligence, open rates are up by 18% compared to last year. CTRs (Click Through Rates) also jumped 9%.

What’s fueling this?

AI-generated subject lines that actually work.
Better personalization based on user behavior.
More trust in email compared to social ads (goodbye, bots).

Experts say combining AI with long-term list building is the best play for 2025. Small brands that personalize content using tools like HubSpot or Mailchimp are seeing the biggest wins.

6. Threads Hits 500 Million Users—Here’s What’s Next

Meta’s other social app, Threads, just passed 500 million users. It’s becoming a mix between Twitter and Reddit, full of short thoughts, memes, and niche communities.

Threads now has features like Top Threads of the Day, polls, and even monetized creator tools. Expect to see more brands joining the party soon.

Best strategies for Threads:

Share hot takes and data bites—short posts win.
Use daily trending tags.
Engage! It’s not a billboard—it’s a conversation.

It’s still new ground, so testing is key. But users love its clean, ad-light vibe. Get creative!

Final Thoughts: What You Should Do This Week

It’s been a wild end to July! With all these tools, trends, and updates, it’s easy to get overwhelmed. But here’s your quick-start checklist:

Try Meta’s ReelCraft (if you can get access—it’s powerful).
Audit your mobile site. Fix speed and pop-ups fast.
Update your influencer policies. Make sure everyone discloses properly.
Create a TikTok content schedule using the new Planner.
Send one super-targeted email this week and track results.

Digital marketing keeps evolving, and July 31 proved that change is the only constant. Stay curious, stay creative, and most importantly—have fun with it!