Articles

With millions of active monthly users, Instagram has completely redefined the social media marketing space and has emerged as the top platform for image-based content.  But one area where this platform outshines every other social media platform out there is its level of user engagement. With the introduction of numerous new features such as Instagram…

Videos are a marketer’s best friend! Videos have become the de-facto medium of communication for sharing, informing, creating brand awareness, conversions, and engaging with people sans boundaries.  Brands continue to engage with consumers via email. According to the Litmus’ 2019 State of email Survey report, for every $1 spent on email marketing, the brand can…

Video Marketing is one of the most popular marketing tools for all brands in the digital space. The fact that almost 100GB of the video is uploaded to the internet speaks a lot about the rising popularity of video content. Many studies have also proved that people are more than likely to engage in a…

The one big fact that we have just realized is that everyone is a content creator! Streaming has facilitated the ease with which we can share our content, our stories, and our ideas, to like-minded people around the world. Streaming has taken the world by storm. Netflix, the pioneer in video streaming, has opened the…