11 Logo Concepts for Breweries, Wineries, and Taprooms

Branding plays a vital role in the competitive world of breweries, wineries, and taprooms. Your logo is often the first impression that customers have of your brand—it sets the tone, evokes emotion, and creates a lasting connection. Whether you’re opening a rustic microbrewery or an upscale tasting room, the right logo will reinforce your style and values while standing out in a crowded market.

TLDR: Need a memorable logo for your brewery, winery, or taproom? These 11 logo concepts balance tradition and modern flair. They range from vintage motifs and minimalist icons to region-inspired designs. Use these ideas as inspiration to create a visual identity as distinct as your beverage offerings.

1. Vintage Illustrative Logos

Evoking tradition and craftsmanship, vintage-style logos are a popular choice among breweries and wineries aiming to highlight their heritage values. These logos often include ornate script, hand-drawn illustrations, and a muted color palette. They resonate particularly well with customers seeking authenticity and a sense of history.

• Best for: Historic wineries, family-owned breweries
• Common elements: Etched grapes, hops, barrels, banners

2. Minimalist Icons

Minimalist logos focus on simplicity and clarity. With clean lines and basic shapes, they’re easy to remember and versatile across labels, merchandise, and signage. This style suits modern craft brewers or urban taprooms that emphasize innovative or experimental flavors.

• Best for: Startups, modern taprooms, canned beverage brands
• Common elements: Single-line hops, abstract wine glasses, flat typography

3. Geometric and Symbolic Designs

Geometry-based logos often employ symmetrical patterns, icons within circles or hexagons, and repetition. These designs symbolize balance, knowledge, and precision—values appreciated especially in winemaking and brewing. They’re also visually appealing and functional on labels and merchandise.

• Best for: Premium wineries, artisanal beer labels
• Common elements: Mandalas, hexagons, interconnected shapes

4. Nature-Inspired Motifs

For brands that emphasize organic ingredients or sustainability, logos using elements from nature convey deep connection with the environment. Depictions of vines, grapes, hops, rolling hills, and water bodies offer visual storytelling that pairs beautifully with natural products.

• Best for: Organic wineries, eco-friendly breweries
• Common elements: Leaves, vines, flowing water, mountains

5. Art Deco Styling

With bold lines, vintage glamour, and a bit of drama, Art Deco logos bring a sophisticated, timeless aesthetic. They’re perfect for upscale tasting rooms or elegant wineries that cater to a refined clientele.

• Best for: High-end wine bars, heritage breweries
• Common elements: Gold accents, fusiform fonts, intricate borders

6. Animal Emblems and Mascots

Some of the most iconic alcoholic beverage logos feature animals. From stags and eagles to mythical creatures like dragons or unicorns, animals symbolize strength, uniqueness, or local mythology. A stylized animal can quickly become the face of your brand.

• Best for: Breweries and wineries with bold, youthful branding
• Common elements: Lions, owls, bears, custom illustrations

7. Abstract Typography

Playing with letterforms allows a brand to communicate creativity and ingenuity. Using custom fonts, stylized initials, or experimental spacing can represent innovation while giving the logo a modern twist.

• Best for: Experimental breweries, independent wine makers
• Common elements: Stylized type, ligatures, negative space

8. Topographic and Regional Logos

Drawing inspiration from your location helps ground your brand in a sense of place. These logos may depict local landscapes, coordinates, maps, or architecture specific to where your brewery or vineyard is located. Regional branding builds community loyalty and a lasting story.

• Best for: Taprooms and wineries tied strongly to local heritage
• Common elements: Maps, mountain ranges, landmarks, rivers

9. Crest and Shield Logos

Borrowed from heraldry and traditional European branding, crests and shields create a feeling of longevity, prestige, and nobility. They appear especially stately on wine bottle labels or engraved glassware.

• Best for: Legacy wineries, premium aged products
• Common elements: Shields, monograms, coats of arms

10. Typography with Hidden Imagery

This clever approach integrates visual elements directly into the text—like turning the letter “O” into a wine barrel or a letter “A” into a mountain. These logos are fun, shareable, and often endearingly witty.

• Best for: Canned wines, session beers, casual bars
• Common elements: Dual meanings, negative space, hidden icons

11. Handcrafted and Textured Styles

If your beverages are small-batch or handmade, let that shine through with a logo that feels equally artisanal. Rough textures, hand-lettering, and brush strokes all communicate individuality and human touch.

• Best for: Small-batch producers, new craft brewers
• Common elements: Ink textures, custom calligraphy, paper-like backgrounds

Final Thoughts

Creating a strong logo for your brewery, winery, or taproom isn’t just about looking good—it’s about telling a story, signaling quality, and making a memorable statement. No matter which direction you choose, ensure it aligns with your brand’s mission, audience, and product line. With these 11 concepts as your inspiration, you’re already one step closer to a brand identity that leaves an impression long after the last sip.

Cheers to great design and even better beverages!